Custom UTM Reports with the Report Builder

Build Your Own UTM Reports with the Report Builder

The UTM report is the most popular tool in Graspil. With the Report Builder, you can now create fully customized UTM reports tailored to your exact needs.

What you can do:

1. Choose any events — for example, only target events relevant to your goals.
2. Apply aggregations to each event — select the event count, payment amount, average value, MAU/WAU, and more.
3. Set filters — either per event individually or for all events at once.
4. Use cohorts — for example, to analyze data for paying customers only.

Trend Report

All of this works in trend reports too: simply add events and select “Break down by UTM”. You’ll get a familiar-style report built specifically for your objectives.

Ready-made templates

We’ve added 2 new UTM report templates to the report library — one for bots + Mini Apps and one for channels. They were created in the Report Builder, so you can copy and modify them however you need.

Tip: Click the chart icon in a column header to visualize the selected data as a graph.