Trends
Time-series charts with any events and metrics, breakdowns by source, device and UTM. Period comparison in one click.
Analytics & Reports
Report Builder for Your Telegram Bot
Build trends, cross-service funnels, cohorts and UTM breakdowns right in the UI. Combine any metrics into dashboards and make data-driven decisions.
Free plan · No credit card
40+
event types for analysis
4
report types in the builder
<1 s
query speed (ClickHouse)
Report Types
Four report types — one builder
From simple trends to complex cohort analysis — everything in one interface with no code required.
Funnels
Cross-service conversion funnels: step-by-step analysis, drop-off rates and average time between steps. Segment breakdowns.
Retention
Cohort analysis Day-1 / Day-7 / Day-30: heatmap of user retention by acquisition channel.
Tables
Tabular reports with groupings, aggregations and export. Great for detailed breakdowns by segment.
Cross-service Funnels
End-to-end conversion funnel analysis
Track the user journey from first touch to target action. See exactly where people drop off and fix the bottlenecks.
- Any number of steps — from /start to purchase
- Conversion rate and drop-off at each step
- Average time between steps
- Breakdowns by UTM source, geo and device
- Compare funnels across periods and segments
Onboarding funnel
1
/start12 480
100%
-28%
2
Open Menu8 986
72%
-27%
3
Add to Cart5 616
45%
-17%
4
Purchase3 494
28%
Overall conversion28%
Cohort retention
| Cohort | Day 1 | Day 3 | Day 7 | Day 14 | Day 30 |
|---|---|---|---|---|---|
| 1 Mar | 100% | 64% | 48% | 35% | 22% |
| 8 Mar | 100% | 58% | 42% | 31% | — |
| 15 Mar | 100% | 61% | 45% | — | — |
| 22 Mar | 100% | 67% | — | — | — |
Mean retention
Day 7: 45%Day 30: 22%
Cohort Analysis
Cohorts: see how users retain over time
Group users by first-visit date or acquisition source and see how well they return on Day 1, Day 7, and Day 30.
- Cohorts by registration date or first event
- Retention heatmap: Day-1, Day-3, Day-7, Day-14, Day-30
- Breakdowns by acquisition channel — compare which sources bring the most loyal users
- Export cohort data for further analysis
UTM Tags & Sources
Full analytics by UTM parameters
Pass UTM parameters directly in the bot link — and see where users come from, how they convert, and which channel drives the best results.
- Pass UTM via start link: t.me/bot?start=utm_source=...
- Up to 5 parameter levels: source, medium, campaign, content, term
- Traffic source reports broken down by conversion
- Channel comparison: organic vs paid vs referral programs
- UTM data integrated into funnels, trends and cohort analysis
UTM source report
SourceUsersConv.
instagram4 21818.4%
google3 10722.1%
telegram2 84031.5%
direct1 69214.8%
Link example with UTM
t.me/mybot?start=utm_source=instagram&utm_campaign=summer_sale Dashboards
Collect key metrics in one dashboard
Add any reports to a dashboard and get a complete picture of your bot's health from one screen — no tab switching needed.
- Any number of widgets: trends, funnels, tables, cohorts
- Flexible grid — arrange widgets any way you like
- Shared dashboards for teams: share with colleagues
- Export dashboard to PDF for management reports
Dashboard: Overview
MAU
84 320
+12%
Retention
34%
+3%
Conversion
8.7%
+1%
Active users
Funnel
Retention
100
64
48
35
100
58
42
100
61
100
Advanced Capabilities
For those who need more
The standard builder covers 90% of use cases. For the rest — custom SQL and bespoke report development.
Custom SQL
Write any SQL query against the ClickHouse database. Full flexibility for complex analytical tasks — while your data stays isolated.
SELECT date, count(*) AS users
FROM events
WHERE event = 'purchase'
GROUP BY date
ORDER BY date
FROM events
WHERE event = 'purchase'
GROUP BY date
ORDER BY date
- Direct access to events and sessions via SQL
- Data isolation: only your bots are accessible
- Results displayed right in the interface
Custom Report Development
Need a non-standard report that's not in the builder? Contact us — we'll build it for your business needs.
- Individual requirements scoping
- Development and integration into your account
- Fixed price per agreed scope
- Support and revisions after delivery
Frequently Asked Questions
Start analysing today
Connect your bot, track UTM sources and build funnels — for free.
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